In the middle of the 19th century, the British Empire ran into what would today be termed a “public relations crisis”. Lack of public support for the empire at home from the wave of “Little Englander” sentiment also risked affecting the way Britain’s activities were viewed abroad. It was therefore decided, by a powerful group based around Cecil Rhodes and Lord Milner, along with aristocrats such as Lord Esher, Lord Rothschild and Lord Balfour, (3) to rethink the form and appearance of Britain’s economic sphere of influence. https://winteroak.org.uk/2022/05/15/empire-of-hypocrisy/