US consumers have been well aware of the 'shrinkflation' phenomenon in recent years, but now there's a new emerging trend: Some of the world's largest packaged goods makers are getting very creative by rebranding existing products for expanding uses, then marked up substantially, and marketed in a way to trick consumers about some new blockbuster innovation. This is happening at a time when consumers are pulling back spending, and the goal of the new sales tactic is to drive more revenue with less. https://www.zerohedge.com/markets/major-brands-push-upflation-gimmick-drive-sales