GARM was founded in 2019 by WFA, a global association representing over 150 of the world’s biggest brands and over 60 national advertiser associations which created GARM in 2019. Its members include heavyweights such as Unilever, Mars, Diageo, Procter & Gamble (P&G), GroupM, AB InBev, L’Oréal, Nestlé, IBM, Mastercard, and PepsiCo. These corporations not only wield immense economic influence but are accused of leveraging this power to control online discourse under the guise of “brand safety.” https://www.activistpost.com/2024/08/garm-advertising-cartel-shuts-down-48-hours-after-x-rumble-file-lawsuit.html